Focusing on one thing can transform your brand

That one thing we reference in the subject line is what we, at Founder Fives, call: your secret sauce. ✋ ​

From owning and operating our retail incubator, what we saw firsthand is that a lot of the high performing brands had something in common: they had a super specific focus. ​

Often times just ONE product (or variations thereof). When you focus on one thing, and you talk about it over and over and over again, people take notice:

“Oh, that’s the fashionable fleece company.”
“Oh, that’s the fun hat company.”
“Oh, that’s the amazing blanket company.”

​ChappyWrap​, a brand we worked with for years, is a perfect example. They’ve been focusing on making blankets - the best blankets - for years. And people buy a ton of them. (Between Katharine and me, we probably own nine of them. A sickness? Maybe.)

Not sure what your secret sauce is? You definitely have one, you might just not know it yet. Start by asking:

• What products do people buy again and again? (Pull a sales report if you're not sure!)

• What do they rave about when you’re not in the room?

That’s the kind of clarity we help brands uncover inside ​The Wholesale Growth Lab​, along with strategies to build your product line, messaging, and retail approach around it.

👉 Curious to see how it could work for your brand? ​Check out the Wholesale Growth Lab​ and see what’s inside. We’d love to help you find your secret sauce.