That one thing we reference in the subject line is what we, at Founder Fives, call: your secret sauce. ✋
From owning and operating our retail incubator, what we saw firsthand is that a lot of the high performing brands had something in common: they had a super specific focus.
Often times just ONE product (or variations thereof). When you focus on one thing, and you talk about it over and over and over again, people take notice:
“Oh, that’s the fashionable fleece company.”
“Oh, that’s the fun hat company.”
“Oh, that’s the amazing blanket company.”
ChappyWrap, a brand we worked with for years, is a perfect example. They’ve been focusing on making blankets - the best blankets - for years. And people buy a ton of them. (Between Katharine and me, we probably own nine of them. A sickness? Maybe.)
Not sure what your secret sauce is? You definitely have one, you might just not know it yet. Start by asking:
What products do people buy again and again? (Pull a sales report if you're not sure!)
What do they rave about when you’re not in the room?
That’s the kind of clarity we help brands uncover inside The Wholesale Growth Lab, along with strategies to build your product line, messaging, and retail approach around it.
👉 Curious to see how it could work for your brand? Check out the Wholesale Growth Lab and see what’s inside. We’d love to help you find your secret sauce.