We offer a range of wholesale services, with one goal in mind: growing your brand through retail. From retailer outreach using Overjoy AI to one-on-one strategy calls, we can help grow your wholesale channel.
Wholesale Growth Services
Wholesale Growth Services
Pricing Strategy Audit
Do you wonder if your prices are sustainable for both retail and wholesale margins?
We’ll analyze your current pricing, calculate ideal wholesale and retail price points, and ensure your margins work for growth.
Audit of current pricing / profit structure
Competitor and market comparison
Recommendations for wholesale + retail price alignment
Product Line-up + Faire/Linesheet Audit
Are your products showing up in the best possible light, or are buyers leaving confused?
We’ll use our Founder Fives framework to refine your product line and ensure your brand story is clear and compelling. Then we’ll audit your linesheet and Faire shop to maximize conversions.
Review linesheet for clarity, consistency, and visual appeal
Audit Faire shop setup (photography, descriptions, brand story, policies)
Provide prioritized recommendations to boost conversions
Analyze current assortment for gaps and opportunities
Recommend hero products and complementary, high-margin add-ons
Audit which products are holding you back, and should be dropped
Map seasonal and evergreen offerings for year-round sales
Retailer Outreach Accelerator w/ Overjoy AI
Are you reaching out to stores only when you have time, or do you have a steady stream of new leads in the pipeline?
Done-with-you outreach support: we’ll set you up in the AI platform Overjoy (including full onboarding and customization), build your lead list, launch 5 campaigns, create your email scripts, and give you the accountability to pitch consistently.
Overjoy account set-up
Curated retailer lead list
1:1 outreach planning session
Launching 5 campaigns to aligned retailers
Accountability check-ins to keep momentum
Competitor and market comparison
Coaching Calls
Do you have specific hurdles that you need help on (from an expert)?
We offer one-on-one coaching sessions with Kaity + Katharine to help carve your path to a standout brand. Whether you need an hour to bounce ideas or 5 sessions to really hit your goals, we’re excited to help you move the needle.
Retail Attribution Tracking
Wondering how impactful your retail partners are at driving traffic (customers) to your site?
With our app, called Origin Story, you’ll finally be able to see which stores are converting and driving long tail attribution. We’ll set you up on Origin Story attribution tracking between you and participating retailers.