Pillow talk about wholesale margins

Today we wanted to chat about something we really love: wholesale margins. Sexy, we know. (We promise it’s more fun than it sounds.)

But it's an intimate important topic that trips a lot of founders up. We’ve heard so many product-based brands say things like:

• “I can’t afford to give up that much margin.”

• “It feels like lost revenue.”

• “Is wholesale even worth it?”

We get it. But here’s what we’ve learned from years of working with brands and being retailers ourselves: ​ ​That margin is not lost. It’s just playing a different role.​ ​

Wholesale is one of the most efficient ways to grow your brand. It gets your products into new hands, boosts visibility, builds buyer trust, and saves you from doing all the heavy lifting alone. You can check out one of our IG videos on this topic ​here​.

Inside ​The Wholesale Growth Lab​, our self-paced course, we go deeper into things like:

• Understand what healthy wholesale margins really look like

• Price your products strategically

• And grow your brand through partnerships that scale

If wholesale margins are something you’ve been wrestling with, you can check out the course ​HERE​. And as always, hit us up if you have questions. We love hearing from you!