Wholesale Kickstart
Kickstart Your Wholesale Journey
Think of this as your starting line for wholesale. In under a week, you’ll know if retail is right for your brand, get organized, and take your first confident spin toward your dream stores.
Wholesale feels overwhelming when you’re just starting out.
Where do I start?
Do buyers even want my product?
What do I need to have ready before reaching out to stores?
We hear this from founders all the time. And the truth is, without clarity and organization, most brands stall before they even send their first email.
But knowing whether wholesale is the right sales channel for you (and how to implement it the right way) could be the key to unlocking untapped revenue potential.
What You’ll Learn
The Wholesale Kickstart is a set of plug-and-play templates and worksheets designed to move you forward fast.
You’ll feel confident you understand the foundations of wholesale and have a clear path to get started. In less than a week, you’ll:
✔️Evaluate if retail is right for your brand right now
✔️Organize your products and margins so you’re buyer-ready
✔️Get clarity on your brand positioning and focus
✔️Map your first outreach steps to the right stores
No overthinking. No wasting weeks Googling what to do. Just straightforward tools you can open today and use immediately.
Who It’s For
This is for you if you’re a product-based founder and…
You’ve thought about wholesale but don’t know where to begin
You’re not ready to commit to a full course or consultant yet
You want to dip your toe in without drowning in details
You’re ready to feel confident taking first steps toward your dream stockists
What Founders are Saying about Founder Fives
“Founder Fives Wholesale Program feels like the supportive business partner every founder wishes they had.”
— Erin + Meg, Founders of Buggy Box Co.
“Being part of Founder Fives has been an incredible experience. We've loved learning from Kaity and Katherine, whose insights and guidance have been invaluable.”
— EJ Boyce, Co-Founder of GenHappy
What’s Inside
The Wholesale Kickstart includes 8 ready-to-use templates and worksheets that guide you through your first steps:
Operational
Retail + Wholesale Terms Cheat Sheet – get familiar with the language
Margins Calculator – see if wholesale is viable
Brand & Product Clarity
Uncover Your Brand’s Secret Sauce – define your unique focus
Assortment Builder Worksheet – organize products into a cohesive lineup
Wholesale-Ready
Checklist: Retail Readiness & Operational Brass Tacks – action items to be pitch-ready
Linesheet Template – must-have for reaching buyers
Outreach Tools
Retailer Research & Dream Store Shortlist – focus your outreach
Crafting the Perfect Pitch: DM & Email Templates + AI Prompts – take immediate action
From Kickstart to Growth
If you’ve looked through the worksheets and templates above, you can see we’ve packed a ton of value into Wholesale Kickstart.
But a mini course can’t cover everything about growing wholesale. Not even one this practical.
If you’re ready to go all-in, the Wholesale Growth Lab is the full experience: step-by-step, hands-on, and designed to get real results with real stores.
Here’s the thing: we don’t want you signing up for the full course if it’s not the right time for you.
Wholesale Kickstart helps you:
Decide if retail is right for your brand
Get organized and ready to reach the right buyers
Take confident first steps toward landing your first stockists
It’s a fast, practical way to start your wholesale journey and see what’s possible—so you can decide if the next step is right for you.