Presale is Open!
The Wholesale Growth Lab
Your roadmap to getting your brand into retail stores—without the guesswork.
If selling to stores has felt overwhelming—figuring out pricing, pitching to buyers, and actually getting stores to say yes—you’re not alone.
After working with 250+ brands, we’ve seen exactly what works (and what doesn’t). This course gives you the recipe to prepare, pitch, and profit from wholesale.
Presale is officially open! Join now to get presale pricing and perks - as a thank you for being our first students! Full course will be available by June 16th.
Most brand founders want to get into retail, but:
Buyers don’t respond to their emails
Wholesale pricing & margins feel confusing
They’re unsure what retailers actually want
They don’t know where to start—or what to focus on next
Sound familiar? Many times the issues you’re facing are for different reasons than you think…
That’s why we created The Wholesale Growth Lab. Inside this course, you’ll learn exactly how to prepare for, secure, and nurture retail partnerships*—so you can:
Increase revenue
Increase customer awareness
Grow your brand with confidence.
*This course is specifically designed to help you get into independent boutiques and retail shops (not big box chains - those are a different beast!).
Inside our Wholesale Growth Lab, you’ll learn how to…
Refine your product offering and identify what makes your brand special so it’s primed for wholesale AND direct-to-consumer success
Get your brand wholesale-ready—optimize photography, pricing, margins, line sheets, and more
Find and pitch the right retail partners—without being ignored
Negotiate and close deals that lead to long-term stockists
Manage wholesale relationships—so stores keep reordering
Scale your wholesale business beyond just a few accounts
No more second-guessing. You’ll learn from Kaity + Katharine, founders and previous owners of For Now who have worked with 250+ emerging brands in retail.
The Investment
We hemmed and hawed (per usual) about what to price this course at. We wanted it to be approachable and reflect the value inside. Honestly? It’s way less than hiring a consultant - and you'll likely make the money back with even your first wholesale order.
During this presale phase, you will get:
$100 off full course price ($297 now vs $397 later)
Entered to win a 1:1 coaching call to review your wholesale pitch strategy
A 6-week free trial to Overjoy, an AI-powered CRM for wholesale outreach (more about the power of Overjoy in the course!)
What’s included in the course:
5 modules based on our Founder Fives Framework
One group coaching call with Kaity + Katharine
Templates, tools, and worksheets to help you implement as you go
Lifetime access + all future updates
*Presale means you’re getting a discount and extra perks before the full course goes public. You’ll get access to the course when it launches by June 16th.
Hint: you’ll see the ROI quickly.
Presale Pricing
$297
Best Savings
One payment for lifetime access to the Wholesale Growth Lab, including all future updates!
Presale Pricing
$168
2 Split Payments
Two monthly payments for lifetime access to the Wholesale Growth, including all future updates!
Our Course Method
THE FOUNDER FIVES FRAMEWORK
The Wholesale Growth Lab is built around our Founder Fives Framework—a 5-pillar method designed to help you not only secure retail partnerships—but to build a brand that buyers and customers want more of.
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Understanding wholesale and getting your pricing, margins and operations ready for wholesale success.
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Define your brand’s "secret sauce," clarify your positioning, and streamline your product offering: honing in on what makes your brand unique and irresistible to both buyers & customers
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Start to build momentum through photography, research, storytelling and preparing with more operational must-haves. Also learn about what retailers actually look for—beyond a great product
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Learn how to find, pitch, and land dream retail partnerships with confidence
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Master the art of reorders, relationship-building, and scaling your wholesale channel sustainably
What Founders are Saying about Founder Fives
“Surround yourself with people who mention your name in rooms you’ve never stepped into—that sums up Kaity + Katharine of the founder Fives group.”
— Yvonne, Founder of Piper & Cloth
“Being part of Founder Fives has been an incredible experience. We've loved learning from Kaity and Katherine, whose insights and guidance have been invaluable.”
— EJ Boyce, Co-Founder of GenHappy
Who is This For?
The Wholesale Growth Lab is for product-based brand founders who:
✔️ Want to scale their business through independent retail partnerships (this course does not focus on big box chains - those are a different beast!
✔️ Need a clear step-by-step plan for pitching & selling to stores
✔️ Feel stuck on the next steps and need expert guidance
Whether you’re just starting with wholesale or you’ve tried before but haven’t gotten traction—this course gives you the roadmap you need to land more partnerships and increase sales.