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The Wholesale Growth Lab
Your roadmap to getting your brand into retail stores—without the guesswork.
If selling to stores has felt overwhelming—figuring out pricing, pitching to buyers, and actually getting stores to say yes—you’re not alone. After working with 250+ brands, we’ve seen exactly what works (and what doesn’t). This course gives you the recipe to prepare, pitch, and profit from wholesale.
The Wholesale Growth Lab is your roadmap, with custom advice, to creating a brand that buyers want to stock and customers want to shop.
Presale opens soon! Join the waitlist to be the first to know.
Most brand founders want to get into retail, but:
Buyers don’t respond to their emails
Wholesale pricing & margins feel confusing
They’re unsure what retailers actually want
They don’t know where to start—or what to focus on next
Sound familiar? Many times the issues you’re facing are for different reasons than you think…
That’s why we created The Wholesale Growth Lab. Inside this course, you’ll learn exactly how to prepare for, secure, and nurture retail partnerships—so you can grow your brand with confidence.
Be the first to know when enrollment opens.
Inside our Wholesale Growth Lab, you’ll learn how to…
Refine your product offering and identify what makes your brand special so it’s primed for wholesale AND direct-to-consumer success
Get your brand wholesale-ready—optimize photography, pricing, margins, line sheets, and more
Find and pitch the right retail partners—without being ignored
Negotiate and close deals that lead to long-term stockists
Manage wholesale relationships—so stores keep reordering
Scale your wholesale business beyond just a few accounts
No more second-guessing. You’ll learn from Kaity + Katharine, founders and previous owners of For Now who have worked with 250+ emerging brands in retail.
Our Course Method
THE FOUNDER FIVES FRAMEWORK
The Wholesale Growth Lab is built around our Founder Fives Framework—a 5-pillar method designed to help you not only secure retail partnerships—but to build a brand that buyers and customers want more of.
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Understanding wholesale and getting your pricing, margins and operations ready for wholesale success.
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Define your brand’s "secret sauce," clarify your positioning, and streamline your product offering: honing in on what makes your brand unique and irresistible to both buyers & customers
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Start to build momentum through photography, research, storytelling and preparing with more operational must-haves. Also learn about what retailers actually look for—beyond a great product
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Learn how to find, pitch, and land dream retail partnerships with confidence
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Master the art of reorders, relationship-building, and scaling your wholesale channel sustainably
The course also includes:
Small group coaching call with Kaity + Katharine
Our 5 P’s branding exercise
Personalized feedback on your wholesale pitch (waitlist only)
Free wholesale prep checklist
Free wholesale pricing calculator template
Why Join the Waitlist?
1:1 coaching call with Kaity + Katharine for waitlist + presale only
Exclusive presale pricing (lower than public launch pricing)
Waitlist-only bonuses like personalized feedback on your wholesale pitch
Insider updates & sneak peeks before doors open
Presale launches soon! Get on the waitlist now so you don’t miss out.
What Founders are Saying about Founder Fives
“Surround yourself with people who mention your name in rooms you’ve never stepped into—that sums up Kaity + Katharine of the founder Fives group.”
— Yvonne, Founder of Piper & Cloth
“Being part of Founder Fives has been an incredible experience. We've loved learning from Kaity and Katherine, whose insights and guidance have been invaluable.”
— EJ Boyce, Co-Founder of GenHappy
Who is This For?
The Wholesale Growth Lab is for product-based brand founders who:
✔️ Want to scale their business through retail partnerships
✔️ Need a clear step-by-step plan for pitching & selling to stores
✔️ Feel stuck on the next steps and need expert guidance
Whether you’re just starting with wholesale or you’ve tried before but haven’t gotten traction—this course gives you the roadmap you need to land more partnerships and increase sales.